Brammo Enertia

This is the Brammo Enertia. It is a motorcycle that is completely electric. It only goes for about 45 miles on a charge, tops out at 55 miles per hour (not bad, actually), and cost $12,000. That's right, it costs as much as a BWM 800. So, what's so interesting about that? You can't buy it at a motorcycle dealer. It's going to be sold at, get this, Best Buy!

I don't expect to see a lot of these around. Partly because, for now, they only have plans to release them in the Northwest United States. But mostly, it is so expensive for what you get, I can only imagine it as some sort of status-symbol toy. So that makes the distribution the most interesting part. If vehicles in the future are going to be consumer electronics, what does that mean for the sales model? Will car dealers cease to exist? Will you be dickering with Radio Shack? An intersting thought experiment for a County that currently awaits a Best Buy to repace our one Circuit City.